Are you looking for keyword researching tips? Then we must assume that you know the basics of keyword research for SEO.
If you’re using keywords to gain visibility, you must know that implementing keywords strategy in your content isn’t a one-time work. It’s an always “need-to-update” situation to make sure you attract new leads and customers to your website.
We’ve brought some tips for you that can help you make better decisions about your keyword strategy and its implementation.
If you’re new to it, you must know the basics of Keyword Research For SEO. But if you’re already into it, let’s take it to the next level! These tips will help you in
- Appearing to more customers
- More engagement on your website
- More sales and revenue than before
So, take a notebook and pen to note all that you encounter!
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Use Negative Keywords
Negative keywords are known by all but they’re given less attention. If you don’t know about it yet, it’s a game changer if you want to target your audience in a more effective way.
Negative keywords are the keywords that you don’t want to appear for on search engines. Simply, negative keywords are the keywords you avoid getting noticed for.
Usage of negative keywords narrows your target and aims for reaching the people who are actually searching for what you are offering.
For example, you’re offering a paid course, but most of the time, you appear in search results where people want a free course. In this situation, using “free” as a negative keyword will help your website not appear for that keyword.
How can you achieve this? Let’s do this on Google Keyword Planner –
- Open Google Keyword Planner and click “keyword targeting”
- Then, go to “keyword negative” and opt for “add negative keyword”.
- As the next step, select the ad group or campaign of your choice.
- And at the end, <enter> negative keyword in the edit panel.
Through this, the keyword that you put here, your website won’t appear for that keyword. This will help you make your approach more targeted and make more conversions.
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Know Your Competitor’s Approach
People are too busy managing their own things that they don’t look at what others are doing. This might be considered as a good habit, but, if you have a business which you’re trying to upscale, then you might be at a loss if you overlook what others are doing.
Well, you should always keep an eye on your competitors. This is the simplest way to go ahead of them but not everyone utilizes this opportunity.
Knowing where your competitors are, and they’re doing gives you an edge to be ahead of the competition.
What you can do here is, look for keywords that your competitors are using in their content and ranking.
You can achieve it by using Google Ads. Search for a keyword, and simply put your competitor’s website URL. And you’ll get a list of keywords that they use as well as how well they are performing for the website.
You can move ahead to ahead to “ad group ideas”. It will suggest you more of long tail keywords for which you can optimize your content as well as go ahead of your competitors.
The thing to focus on is choosing the right keyword. If you want to avoid competition, try to use keywords that aren’t used much but have at least 1,000 searches per month to avoid getting lost even when you’re unique.
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Know Your Customers Intent And Questions
One way to make your keyword research more impactful is to use your customer’s question as the center of your content. Build your content and keyword strategy around them.
There are two ways to create content that matches your customer’s preferences –
1. Observe your customer interaction. Keep a record of it. Search for keywords using keyword tools or simply search for some topic on a search engine and observe the results. Are they informational? Or do you see a shopping website? Does it help you in navigation or is the intent transactional?
Suppose you searched for “white shoes”. What do you think can be the results?
Same way, know what the user wants to see and get access to. And then research keywords and use them in your content according to your audience.
2. Second and the easiest way to know what the audience wants is to directly ask them. If you’ve had a website for quite some time, you might’ve built a decent amount of audience on search engines as well as social media. Take a survey. Ask them what they think about when they need a specific thing.
Suppose you run a footwear business. Then, ask your audience, what are their choices, what do they like to see the most or what do they want to see in future. According to the information collected, shape your keyword strategy and content.
This way of keyword research may look a bit odd, but what’s better than asking the problem from the one for whom you’re doing all these efforts. You can create content on point and rank!
Conclusion
To move to the next level of any process, it’s important to have cleared the basics. Once you know how to research keywords, it’s easy peasy to adapt these strategies and move ahead!
Negative keywords, as they say for themselves, are made to avoid. It helps you in keeping you away from specific keywords that you don’t want to appear for. Secondly, use your competitors, they’re out and open, why not collect more ideas and create new content and absorb everything they’re providing.
While you do keyword research to make your content reach your audience, make your audience help you in making your way to them!
All these tips are here to build a bridge between your website and your audience. Adapt these and get ahead of the competition!