Digital business is one of the business choices most sought after by beginner entrepreneurs today. Because, there are various advantages of digital business that make it easier to do than conventional business, thanks to increasingly advanced and up-to-date information technology.
In this article, we will discuss digital business in full, its types, and the advantages of running a digital business. Even if you are interested in opening a digital business, there are several business ideas you can choose from below. Check out the following explanation.
What is Digital Business?
Quoting the book Business and Digital Economy by friends, digital business is a type of business that utilizes advanced technology when creating a product or marketing it. In the world of digital business, the term digital marketing is known, which uses internet facilities and information technology to expand and improve traditional marketing functions.
Digital Business is divided into several types, namely: marketplace, e-commerce, subscription, and ad-supported. The following is a more complete explanation.
Marketplaces business owners
A marketplace is a digital business where business owners provide a means for other people to sell on their platform. Examples include several marketplaces that we know, which are often called green and orange. In other words, a marketplace from https://profile.hatena.ne.jp/admintoto/ is a forum that brings together sellers and buyers and facilitates transactions between the two.
Ecommerce implemented by social media
This type is often considered the same as a marketplace, but actually has differences. Digital e-commerce business is carried out directly by companies or producers by providing https://www.slmath.org/people/67558 products and marketing their products. An example is a clothing retailer’s website that allows customers to order directly from the website.
This type of digital business is usually implemented by social media where users do not need to pay a monthly subscription fee. Even though users don’t pay, social media still earns income with an ad-supported business model https://universal-sea.org/user/admintoto-login where they will profit from advertising, sponsorships and promotions broadcast through the social media platform.
This type of digital subscription business lives off the subscription fees paid by its users. This digital business model is generally implemented by streaming, reading and other entertainment platforms. The digital subscription business is a development of the ancient subscription business model which required customers to pay a monthly subscription fee to get newspapers or magazines.
A number of the advantages above make digital business more profitable than conventional business. For example, selling and marketing products conventionally requires a place where we will sell the product. This requires shop rental costs, which are not cheap.
Another example, selling a product using conventional methods is less effective because consumers have to come to the shop to buy the product. Meanwhile, through digital, consumers can buy products anytime and anywhere online. After being paid, consumers just have to wait for the goods to arrive at their home.
Digital Marketing or digital marketing consists of many aspects. Especially with the large number of digital platforms used by society.
Digital marketing is an effort to sell products to consumers in various media owned by the company, whether paid media, owned media or shared media. In essence, this marketing effort must reach the target market wherever they are.
Therefore, the Digital Marketing job field covers a lot of things! Starting from developing creative content, using advertising, managing platforms, and analyzing them. You also have to be skilled at using various digital tools at work.
Digital Retail Management
Similar but not the same as digital technology management, digital retail management is a major in the Digital Business study program that specifically prepares you to handle retail businesses.
In this specialization you learn to design, implement and control digitalization needs in the retail industry. The courses range from e-commerce management, supply chain management, e-commerce data analysis, to customer relationship management.
Take a motorbike taxi, go online. Buy tickets, online. Buy food, online. Search for items, online. Watch movies, online. Everything is online! It’s natural that Indonesia is ranked first in global mobile market application downloads. In fact, Indonesia contributes 41.9% of digital economic transactions in Southeast Asia. Do you want to know how unicorn companies move? Or do you even want to have your own start-up business? Of course you will need the right skills, insight and business knowledge. Therefore, the Digital Business study program is here to prepare you to enter the digital world of the future
Flexibility of time and place
In digital business, all business activities can be carried out online. You can manage your business from anywhere and at any time, as long as you are connected to the internet.
Lower operational costs
Does not require large operational costs like conventional businesses. You don’t have to pay rent or equipment costs, and other operational costs are also lower.
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